Last night I had the pleasure of attending the Reebok & The FADER Coast to Coast event that commemorated the Reebok Classic Ventilator, a timeless shoe celebrating its 25th anniversary. Hosted by Karen Civil, the LA event featured a performance by TDE’s Ab-Soul as well as a set by DJ Dahi. The event took place at The Holding Co. Los Angeles, which was a fresh venue; it was large, airy and full of hipsters and other variations of “cool kids”. There was complimentary valet parking as well as complimentary drinks ( and of course a girl can’t say no to that )… Me being a lightweight and all I only had one glass of cranberry & vodka simply because they were not serving hard cider. That was enough for me to begin my ratchet turn-up. ( Sorry Dave )
I must say that my favorite part of the event was the branded photobooth experience , by The Bosco – which is a company that I’m very familiar with because we work with them a lot at BeCore. David and I were able to have a bit of fun in the Photo Booth… See more below
Not to mention receiving The FADER inaugural Producers Issue was pretty cool as well. This issue celebrates the underground beatmakers who are becoming global music influencers in their own right, galvanizing the avant-garde while pushing pop music forward and, in some cases, dominating the charts. I’m looking forward to some chill time to read this issue.